7.1 HOW TO USE SPOTIFY ANALYTICS TO PLAN A TOUR
Before you start loading up the van and hitting the road, you need to know that a successful tour involves many things: planning, promotion, and a strong strategy. Thankfully, booking a tour is becoming easier to pull off with the help of Spotify analytics. You can use this data like a roadmap, planning your route through the cities where you see your music being listened to.
If you look in your audience tab, you can see a breakdown of top countries and top cities.. Fans in São Paulo, Rio, and Fortaleza? Book a tour through Brazil. Lots of fans in France, Italy, and Spain? Looks like a European tour is in your future!
7.2 HOW TO PROMOTE YOUR CONCERTS ON SPOTIFY
Now that you’ve planned your tour, it’s time to get the word out. Those same listeners who inspired you to book your tour are the same folks you want to know that you’ll be coming to their city — why not reach them via Spotify?
To add your concert dates on Spotify, you’ll need to sign up for Songkick. Songkick is a platform where fans can find concerts and buy tickets to shows in their area. They also have a feature that will show your tour dates on your listener’s Spotify while they’re listening to your music. After you set up your Songkick account, you’ll need to enter your tour dates and sync it with your Spotify profile. Once this is done, users will be able to see all your upcoming gigs under the “Concerts” tab. From there, fans can learn more about your upcoming show and even buy tickets.
You can also use services such as Ticketmaster, Songkick, Eventbrite, or AXS to get your next concerts listed on your profile automatically.
7.3 HOW TO SELL MERCH ON SPOTIFY
While on the road, you probably sell merch as an extra revenue stream. Did you know you can also sell merch directly to fans via Spotify?
To sell your merch through Spotify, you have to sign up for MerchBar. MerchBar is a service that allows you to sell directly to fans. You’ll need to first create a Merchbar account, add your inventory, and then connect your Spotify for Artists profile. When fans look at your Spotify profile, they’ll be able to see images of what your selling and go directly to purchase via Merchbar.. If you have any t-shirts, vinyl, or posters leftover from your carefully planned tour, you can now sell it to your fans that might not have been able to make it to one of your shows.
Using the insights from your Spotify for Artists profile can help gather relevant information about what kind of merch you should be selling. Demographics like sex, age, and location will help you tailor your merch to a specific group.
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