Martina

If you're an indie artist or label preparing to release new music, here's a question worth considering: where do your fans actually discover songs today? For millions of listeners worldwide, the answer is YouTube. With 2.7 billion monthly active users, YouTube has evolved far beyond a simple video hosting platform. It's become the central hub for music discovery, consumption, and fan engagement. Yet despite YouTube's massive reach, many artists still treat the platform as somewhat less relevant, missing its full potential. In this guide, we’ll walk you through a complete YouTube music release strategy, from pre-release to release day and post-release. Let’s dive in!

With December 3rd here, Spotify Wrapped 2025 has officially been released. What can music fans learn about their listening habits and global music trends this year? Let’s find out together!

Few things are more frustrating for a musician than seeing your new track appear under someone else's artist profile. You double-check your distributor dashboard, but everything seems fine. So, what went wrong? Usually, this is a metadata issue, not malice. It's a technical glitch rather than someone deliberately hijacking your work. The good news is that it's fixable, and with the right approach, you can prevent it from happening again. In this guide, we'll explain why it happens, what to do when it does, and how to prevent it in the future. Let's dive in!

The music industry has entered a new era. Warner Music Group, one of the world’s three major labels, has announced what it calls a “groundbreaking partnership” with Suno, the popular AI music generator it previously sued. But what does this alliance actually mean for artists, songwriters, and creators? Let’s break it down!