Promotional activities are an integral part of any music release. As great as it would be for music to sell itself, the reality is that artists usually need to engage in marketing efforts to create buzz around their release. Many traditional methods—like using social media, creating an artist page, or submitting your tracks to playlists— are widely covered across countless articles. But is that all? We reckon not. In this article, we’ll explore unconventional and creative ways to market your music as an independent artist and make a lasting impression.

Unsurprisingly, many musicians dream of making it big in the music industry. High-profile artists like Beyoncé or Ed Sheeran are often celebrated as the epitome of success, with their sold-out tours and chart-topping hits. But what does it really take to reach that level? In this article, we’ll explore the essential do’s and don’ts of how to succeed in the music business. Let’s dive in!

AI music company Udio isn’t idle in its continuous product development. Despite facing significant legal challenges from major record labels—alongside its rival Suno—it has introduced two new features, including one that allows users to closely reference the style of existing tracks.

TikTok’s rival Triller might have to overcome further challenges on its path to dominating the US market in the light of TikTok’s potential nationwide ban. The social media channel is now facing a lawsuit over allegedly unpaid music licensing fees.