Is going viral on TikTok the ultimate breakthrough for an artist? Not necessarily, it seems. Recent research reveals that TikTok virality rarely leads to sustainable streaming growth.

Music streaming has become the primary form of music consumption. As a result, it is often assumed to be the main financial source for musicians, with royalties paid based on the number of streams. However, the reality isn’t always as promising. In this article, we’ll explore how much artists can actually earn on the world’s leading music streaming platform. So, how much does Spotify pay per stream? Let’s find out!

With TikTok’s future in the US being uncertain, competing social media platforms—especially those focused on short video content—are contending for market share. Among them is Triller, which has now secured $50m in equity funding.

The legal dispute between Spotify and the Mechanical Licensing Collective (MLC) over Spotify’s bundling practices has concluded: Spotify’s strategy is legally valid and here to stay.