Martina

Releasing new music has never been easier — but also more competitive. With so much music coming out every day, the question isn’t just what you release, but how. When it comes to releasing music, two strategies dominate the conversation: pre-save campaigns vs surprise drops. One relies on building anticipation, the other on shock and cultural buzz. But which one is right for you? This guide breaks down both approaches — pros, cons, and who each strategy is best for — so you can choose the release plan that maximises your impact.