It’s widely recognized that Instagram is a powerful platform for music promotion. Musicians can find countless articles on developing effective strategies, producing engaging content, and building a loyal audience. However, much less attention is given to Instagram strategies specifically for record labels. That’s where we come in! In this article, we’ll guide you through how to successfully market your indie record label on Instagram.

Producer Jack Antonoff has unveiled plans to open free recording studios across the USA, focusing on providing recording spaces to those who ‘wouldn’t have access to them.’ The first studios are set to open at LGBTQ+ youth shelters.

YouTube is following in the footsteps of TikTok, having announced that its short-form video content, YouTube Shorts, will not be so short anymore. The maximum length of YouTube Shorts will be increased from 60 seconds to 3 minutes.

It might not be your first choice among social media channels — especially after a major upheaval in 2023 when Elon Musk took over. Yet, Twitter, rebranded as X, remains a powerful communication and promotional platform with approximately 611 million active monthly users (October 2024) .In this article, we’ll explore what makes X unique and how you can leverage it to promote your music. Without further ado, let’s dive in!