Martina

Spotify is introducing “Prompted Playlists,” a new AI-powered feature designed to give listeners more control over the platform’s recommendation algorithm. Currently rolling out in beta for Premium users in New Zealand, the feature should represent another step in Spotify’s broader push towards more interactive and personalized music discovery.

The Apple-owned music identification service Shazam has introduced a new feature that reveals the most popular moments in a particular song among its listeners.

YouTube Music is the only major streaming platform connected to the world’s biggest video app. That means one thing: you can grow your streams and your audience in one place. This guide will walk you through the essentials of growing on YouTube Music as a beginner: how to properly set up your artist presence, how the YouTube and YouTube Music platforms work together, and what types of content support discovery, engagement, and long-term fan growth. Let’s get started!

If you're an indie artist or label preparing to release new music, here's a question worth considering: where do your fans actually discover songs today? For millions of listeners worldwide, the answer is YouTube. With 2.7 billion monthly active users, YouTube has evolved far beyond a simple video hosting platform. It's become the central hub for music discovery, consumption, and fan engagement. Yet despite YouTube's massive reach, many artists still treat the platform as somewhat less relevant, missing its full potential. In this guide, we’ll walk you through a complete YouTube music release strategy, from pre-release to release day and post-release. Let’s dive in!