Martina

Long gone are the times when Spotify was simply just a music streaming platform. Over the 19 years of its existence, the streaming giant has evolved into a central force shaping the global music industry. Spotify is so influential that every change it makes creates ripple effects that extend well beyond the platform itself, shaping how music is discovered, promoted, and monetized. This article explores how Spotify's evolving policies and features impact the entire music ecosystem, and what you can do to adapt strategically. Let’s get started!

Wenn du als Musiker*in Instagram nutzt, um deine Songs zu promoten, deine Fans zu begeistern und dein Publikum zu vergrößern, ist es wichtig, deine Performance zu verstehen. In diesem Guide stellen wir dir die wichtigsten Kennzahlen vor, die für Künstler*innen wichtig sind, die besten (kostenlosen und kostenpflichtigen) Tools, die du nutzen kannst, und wie du deine Erkenntnisse in die Tat umsetzt. Denn bessere Daten führen zu klügeren Entscheidungen und das bedeutet mehr Fans, mehr Engagement und mehr Wachstum.

While in the past, live interactions with artists happened mostly only on stage, now they often happen on screens. From your phone, you can host an intimate concert for thousands, answer questions in real time, and turn casual listeners into lifelong supporters. Instagram Live has transformed how musicians connect with their audience – and when used well, it can become one of the most powerful tools in your creative toolkit. In this guide, you'll learn how to plan, execute, and maximize Instagram Live sessions that genuinely resonate with your audience. Let’s dive in!

Creating viral Reels isn't about luck. It's about understanding what makes people stop scrolling and connect with your music. In 2026, short-form video remains the primary way fans discover new artists, with millions of musicians competing for attention. The good news? The algorithm rewards authenticity and creativity over big budgets. Whether you're an indie artist releasing your first single or an established musician expanding your reach, mastering Reels is essential for building a sustainable music career. This guide breaks down proven strategies to create Reels on Instagram that capture attention, drive engagement, and convert viewers into loyal fans.