Swedish Classical Music Label BIS Records has been acquired by Apple to establish a stronger presence of the genre within the music industry. The label’s founder, Robert von Bahr, is looking positively towards a future “filled with new music and artists in golden sound from this increased force in classical music.”
BIS Records now belongs to Apple
It has been announced that Apple has acquired the classical music label BIS Records. Its founder, Robert von Bahr (80), announced the acquisition in an official letter shortly after the label’s 50th anniversary.
The decision reflects his commitment to creating a future where technology and classical music can coexist in harmony. He explains that the team thought “long and hard on how to maintain and build upon our prestigious history and looked for a partner who would further our mission, as well as an increased global platform to bring classical music to new audiences all over the world.”
He also praised Apple Music for its continuous investments in classical music: “There have been numerous moves of late by Apple to further support creativity within the classical space, not the least of which was the release of Apple Music Classical earlier this year.”
Apple Music Classical is a music streaming app that allows users to find recordings, enjoy high-quality classical music thanks to its Spatial Audio technology, explore playlists, learn about the artists behind the music, and much more. The app is home to the world’s largest classical music catalog (5 million tracks) and is considered a valuable asset for listeners and classical musicians alike.
The label’s founder hopes that the acquisition will allow for a future “filled with new music and artists in golden sound from this increased force in classical music.”
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