Gideon Gottfried

Remember our article titled "5 Ways to Launch Your Own Music Career"? It contained a quote by Fraunhofer IDMT’s Steffen Holly which said: “When musicians on the brink start using the existing technologies to move away from the industry instead of moving into it, only then will something new come into existence, something relevant.”

There are many showcase festivals happening all over Europe. Their aim is to promote up-and-coming artists, new talent and future headliners. We’ve talked about showcase festivals – such as Eurosonic Noorderslag in Groningen, Holland, The Great Escape in Brighton, England and Reeperbahn Festival in Hamburg, Germany – quite a bit. And we always emphasized that you need a strategy before applying to play those gigs. So this time around we asked two Swiss acts who secured a slot at Eurosonic to tell us what strategies they had in place and what they hope to get out of the gig: Ursina and Damian Lynn.