Music Business Mentorship: Get Expert Coaching

Music Business Mentorship for Artists, Bands, and Labels

Receive music industry mentorship to overcome the biggest challenges in your music career—whether it's getting noticed, building a network, handling copyright and contracts, or breaking through industry gatekeeping.

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Expert Advice to Navigate the Music Industry

As an indie artist or label, you're juggling multiple responsibilities: making essential decisions, solving each problem, all on your own. It can feel overwhelming. That's where our music business mentors come in. Whether you need clarity on your next steps or a sounding board for your ideas, you'll get personalized advice to help you move your music career forward with confidence.

Music Business Mentorship for Artists at Every Stage

Get the guidance you need to shape your music career, from tackling immediate challenges to planning for long-term success.

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1/8

Mar Sellars Ask Me Anything

Need quick expert advice? In this targeted 30-minute session, you’ll bring one key question to the table, and we’ll work together to craft a straightforward and practical plan to solve it.

30min

Marc Bernegger Ask Me Anything

Got one burning question or challenge to tackle? In this focused 30-minute session, we’ll figure out the next step in the right direction. Pick a key topic and get the guidance you're looking for.

30min

Marc Bernegger Music Career Audit

In this personalized session, we’ll review your goals, brand, and strategy to identify what needs tweaking and what’s already working.

1h 30min

Mar Sellars Music Career Check-In

Feeling stuck? In this one-on-one session, we’ll review what’s going well in your career, what areas may require improvement, and map out what steps to take next.

1h 30min

Mar Sellars Deep Dive: Career Strategy

This one-on-one session is all about the big picture. We’ll explore your artistic vision, evaluate your strategy, and build a solid plan to help you move your career forward with clarity and purpose.

Marc Bernegger Deep Dive: Career Vision

In this intensive personalized session, we’ll dig into your career strategy, identify roadblocks, and build a clear, step-by-step roadmap to move your career forward with confidence.

Big 5 Master Your Music Business Mindset MARC

Marc Bernegger Big 5: Master Your Music Business Mindset

In this interactive group workshop, we’ll roll up our sleeves and learn how to master the five biggest challenges in the music business — booking, promotion, recording & releasing, timing & budget and collaboration & networking.

Mar Sellars Launch & Grow Your Indie Label

In this 3-session, one-on-one series, we’ll focus on the areas where you need to grow, from signing new talent to perfecting your promo strategy. You choose the topics, and we’ll tackle them step by step, checking in and making progress with each session.

3 x 1h 30min

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Break Through the Music Industry Maze

Navigate Your Journey Through the Music Industry

Find clarity amidst the chaos. Receive expert guidance to tackle the unique challenges you face as an artist or indie label.

Get Insights From Professional Music Business Mentors

Tap into the experience of industry experts who’ve been in your shoes before and know what it takes to succeed in the music business.

Receive Personalized Strategies

Whether you’re a musician, band, or label, your journey is one-of-a-kind. Get personalized advice that aligns with your goals and vision.

Expand Your Music Industry Network

Create connections that matter: meet peers, mentors, and collaborators who can help inspire your next big move.

Learn From Our Music Industry Mentors

Whether it’s promoting your songs or booking your next tour, our coaches are here to show you the way.

“Music is hard work, and I've been through it all for over 20 years. Let's talk about what really matters.”

Mar, Los Angeles

LA-based PR and music management expert, turning music careers into success stories.

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“With 30 years in the music game, I've been there, done that — and I'm here to share what works.”

Marc, Zurich

Founder of COLDKINGS, helping artists, agencies, and labels thrive worldwide.

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Join Our Team of Industry Experts

Share your music industry wisdom with the next generation of artists and labels! If you have the experience and a passion for providing music industry mentorship, we want to hear from you.

Apply to Become a Music Business Mentor