Music Business Mindset Coach & Music Agent

Work with Marc

Turning your music career and label goals into tangible steps with insider industry insights.

Skills & Experience

30+ years in the music industry
Founder of COLDKINGS Music Agency
Artist Manager for The Cooper Temple Clause, Losers, The Posies, CRIMER, Panda Lux, & more
Worked with labels like V2, Beggars Banquet, PIAS, Domino and Mute Records

“I’ve spent decades helping artists and labels get their music in the right places—on stages, in record stores, and in front of the right people. The industry is tough, but with the right approach, you can carve out your space.”

Get to know Marc

With over 30 years in the music business, Marc Bernegger has worked across nearly every corner of the industry—artist management, booking, label strategy, and coaching. As the founder of COLDKINGS Music Agency, he’s spent years connecting artists with the right stages, labels, and opportunities across Switzerland, Europe and the UK.

Marc has worked with legendary labels like Beggars Banquet (Adele, White Stripes The National, Radiohead), Sub Pop (Band of Horses, The Shins,Mudhoney) Mute (Nick Cave, Goldfrapp, Dave Gahan), Domino (Franz Ferdinand, Arctic Monkeys) and PIAS (Editors, Grace Jones, Morcheeba) helping artists build careers beyond borders. He’s managed acts like The Cooper Temple Clause, Losers, The Posies, CRIMER and Panda Lux, while booking and promoting shows across the international music scene.

For the past six years, Marc has been coaching artists and industry professionals, offering practical guidance on navigating the business. He collaborates with institutions like the Lucerne University of Applied Sciences and Arts (HSLU), SONART, SAE Zürich and various Festivals, helping musicians sharpen their strategy and build a career that lasts. Whether you need help with booking, promotion, or long-term planning, Marc has the expertise to guide you.

Marc’s Sessions

Big 5 Master Your Music Business Mindset MARC

Marc Bernegger Big 5: Master Your Music Business Mindset

In this interactive group workshop, we’ll roll up our sleeves and learn how to master the five biggest challenges in the music business — booking, promotion, recording & releasing, timing & budget and collaboration & networking.

Marc Bernegger Deep Dive: Career Vision

In this intensive personalized session, we’ll dig into your career strategy, identify roadblocks, and build a clear, step-by-step roadmap to move your career forward with confidence.

Marc Bernegger Music Career Audit

In this personalized session, we’ll review your goals, brand, and strategy to identify what needs tweaking and what’s already working.

1h 30min

Marc Bernegger Ask Me Anything

Got one burning question or challenge to tackle? In this focused 30-minute session, we’ll figure out the next step in the right direction. Pick a key topic and get the guidance you're looking for.

30min

Hear From Artists Who’ve Worked With Marc

Hear firsthand how Marc’s experience and guidance have made an impact.

1/12

"Marc’s honesty, creativity, and deep industry experience make him an invaluable guide for new independent artists. Early mistakes are common — the right support can make all the difference."
Jamie Catto Faithless, 1 Giant Leap

"Marc is the mentor I wish I had at the start of my career. His advice is priceless. If you're stuck and seeking direction in the music industry, look no further. With honesty, clarity, and decades of experience, Marc will get you where you need to go."
Tom Bellamy The Cooper Temple Clause, Losers

"Working with Marc is a real pleasure. He combines knowledge about the industry and music with empathic sensitivity. I believe his clients will benefit from his experience and his communication skills to bring them to another level."
Tom Keil A&R Manager

"I would highly recommend the MBM "Big 5" coaching to anyone who wants to finally get their projects rolling."
Barany Dark Pop / Indie

"No bullshit: With Marc, I get honest feedback and not sweet-talk or secrecy."
Stoph Bjornson Kraut Rock

"Marc has always been a true advocate for artists, helping them stay true to their vision while navigating the shifting music landscape. To this day, he’s my go-to for honest and trustworthy advice."
Stephan Said Singer-Songwriter, Rapper, Writer, and Global Activist

"It’s a long way to the top if you wanna rock ’n’ roll, but the MBM Workshop gets you off the highway to hell and onto the stairway to heaven."
Rambling Ponies Americana Band

"Thanks to the group discussions and Marc’s expertise, honesty, and motivating approach, I found answers to many of my unanswered questions. I also know exactly what my next steps are."
Ronny Rast Bluesrock Artist

"Professional booking and budgets for a punk band? Unlikely — but Marc’s sharp questions and deep insight helped us rethink our path and build real tools to reach our goals without losing our values."
Baffo D’Oro Garage Punk Band

"I was blown away by the group discussions. Marc has a way of drawing valuable insights from participants. The workshop was a mirror, reflecting exactly where we need to focus next."
FUSSLER Indie Rock Band

"It was inspiring to exchange thoughts and experiences with other musicians and artists. With Marc’s guidance and the right tips, we now know exactly where to focus our energy."
Broken Bass Punk Rock Band

"This workshop gave us the push we needed to move our project forward. It showed us exactly what kind of musical 'mise en place' we need to grow as artists in the industry. Marc tells it like it is, and that’s exactly what we needed."
Doblefilo Rap Duo