Big 5: Master Your Music Business Mindset
Session Details
Marc Bernegger Big 5: Master Your Music Business Mindset
In this interactive group workshop, we’ll roll up our sleeves and learn how to master the five biggest challenges in the music business — booking, promotion, recording & releasing, timing & budget and collaboration & networking.
About the session
This hands-on group workshop is designed to help you take total control of your music career. Over three hours, we’ll break down the BIG 5 of the music business and show you how to master them.
Booking: How to pitch yourself effectively and land more gigs.
Promotion: How to tell your story in fresh, compelling ways.
Timing & Budget: How to time your moves wisely and manage your finances.
Collaboration & Networking: How to build and sustain meaningful industry connections.
Through case studies, interactive exercises, and group discussions, you’ll gain real-world insights into how the industry works and develop practical strategies tailored to your career. Everything we cover will be put to paper, so you’ll leave with materials you can apply immediately.
Bonus: The first two artists or bands to sign up will be featured as a live case study in the workshop, so sign up soon!
All workshops are delivered digitally via Zoom — your confirmation email will include a link to join.
- Coach:
- Marc Bernegger
- Session Length:
- 3h
- Language:
- English, German
- Topics Covered:
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- How to create a pitch that gets you booked
- The secret to promoting your music without sounding repetitive
- How to release music strategically without burning out
- Making the right moves at the right time
- Building a network that genuinely supports your career
How it works
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1.Book your session
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2.Share links to your social media, website, and other materials you’d like Marc to review
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3.Meet with Marc via video call for a personalized, no-nonsense discussion
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4.Get actionable steps and strategies to move your career forward
Hear From Artists Who’ve Worked With Marc
Hear firsthand how Marc’s experience and guidance have made an impact.
"Marc’s honesty, creativity, and deep industry experience make him an invaluable guide for new independent artists. Early mistakes are common — the right support can make all the difference."
Jamie Catto Faithless, 1 Giant Leap
"Marc is the mentor I wish I had at the start of my career. His advice is priceless. If you're stuck and seeking direction in the music industry, look no further. With honesty, clarity, and decades of experience, Marc will get you where you need to go."
Tom Bellamy The Cooper Temple Clause, Losers
"Working with Marc is a real pleasure. He combines knowledge about the industry and music with empathic sensitivity. I believe his clients will benefit from his experience and his communication skills to bring them to another level."
Tom Keil A&R Manager
"I would highly recommend the MBM "Big 5" coaching to anyone who wants to finally get their projects rolling."
Barany Dark Pop / Indie
"No bullshit: With Marc, I get honest feedback and not sweet-talk or secrecy."
Stoph Bjornson Kraut Rock
"Marc has always been a true advocate for artists, helping them stay true to their vision while navigating the shifting music landscape. To this day, he’s my go-to for honest and trustworthy advice."
Stephan Said Singer-Songwriter, Rapper, Writer, and Global Activist
"It’s a long way to the top if you wanna rock ’n’ roll, but the MBM Workshop gets you off the highway to hell and onto the stairway to heaven."
Rambling Ponies Americana Band
"Thanks to the group discussions and Marc’s expertise, honesty, and motivating approach, I found answers to many of my unanswered questions. I also know exactly what my next steps are."
Ronny Rast Bluesrock Artist
"Professional booking and budgets for a punk band? Unlikely — but Marc’s sharp questions and deep insight helped us rethink our path and build real tools to reach our goals without losing our values."
Baffo D’Oro Garage Punk Band
"I was blown away by the group discussions. Marc has a way of drawing valuable insights from participants. The workshop was a mirror, reflecting exactly where we need to focus next."
FUSSLER Indie Rock Band
"It was inspiring to exchange thoughts and experiences with other musicians and artists. With Marc’s guidance and the right tips, we now know exactly where to focus our energy."
Broken Bass Punk Rock Band
"This workshop gave us the push we needed to move our project forward. It showed us exactly what kind of musical 'mise en place' we need to grow as artists in the industry. Marc tells it like it is, and that’s exactly what we needed."
Doblefilo Rap Duo
About Marc
Marc Bernegger Music Business Mindset Coach & Music Agent
With over 30 years in the music industry, Marc Bernegger has worked in artist management, booking, label strategy, and coaching. As the founder of COLDKINGS Music Agency, he’s connected artists with top stages, labels, and opportunities across Switzerland, Europe and the UK. Marc has collaborated with legendary labels like Beggars Banquet (Adele, The White Stripes The National, Radiohead) , Sub Pop (Band of Horses, The Shins,Mudhoney) , Mute (Nick Cave, Goldfrapp, Dave Gahan), and Domino (Franz Ferdinand, Arctic Monkeys) and PIAS (Editors, Grace Jones, Morcheeba), managing acts like CRIMER, Panda Lux, The Cooper Temple Clause, Losers and The Posies. For the past six years, he’s been coaching musicians, offering practical advice on navigating the industry and helping artists build sustainable careers.
Book your session