Artist and Label Manager - Mar Sellars

Skills & Experience

20+ years in the music industry
Label Manager at Envision Records
Artist Manager for Partner, Tallies, poolblood
Booking Agent for Rich Aucoin

"I'm a lifelong music nerd who's done it all. Touring, booking, managing, radio, PR, you name it. I know how tough this industry can be, and I love helping artists and labels figure out their next moves."

Get to know Mar

Mar Sellars has done it all in the music industry: artist manager, booking agent, publicist, tour manager, radio host, writer, and founder of Mar On Music, her artist management agency. With over 20 years of experience in Canada, the US, the UK and Europe, she’s helped indie artists build sustainable careers.

Originally from Vancouver, Mar spent eight years in London playing in bands (touring Germany seven times!!) and working at BBC Radio. She also spent time at CBC Radio as a national producer and host. Now based in Los Angeles, Mar manages Partner, Tallies, and poolblood while also booking tours for Atomic Music Group and running the label Envision Records.

Having worked as a musician, manager, publicist, and booking agent, Mar understands how to help artists navigate the complexities of the industry. Whether you're preparing for your next release, booking a tour, or fine-tuning your strategy, Mar has the experience and know-how to help you get the results you're looking for.

Mar’s Sessions

Mar Sellars Launch & Grow Your Indie Label

In this 3-session, one-on-one series, we’ll focus on the areas where you need to grow, from signing new talent to perfecting your promo strategy. You choose the topics, and we’ll tackle them step by step, checking in and making progress with each session.

3 x 1h 30min

Mar Sellars Deep Dive: Career Strategy

This one-on-one session is all about the big picture. We’ll explore your artistic vision, evaluate your strategy, and build a solid plan to help you move your career forward with clarity and purpose.

3h

Mar Sellars Music Career Check-In

Feeling stuck? In this one-on-one session, we’ll review what’s going well in your career, what areas may require improvement, and map out what steps to take next.

1h 30min

Mar Sellars Ask Me Anything

Need quick expert advice? In this targeted 30-minute session, you’ll bring one key question to the table, and we’ll work together to craft a straightforward and practical plan to solve it.

30min

Hear From Artists Who’ve Worked With Mar

Hear firsthand how Mar’s experience and guidance have made an impact.

1/3

"Mar helped me navigate the overwhelming options for releasing my debut album, leading to a successful launch, positive press, and a Polaris Music Prize longlist spot! Highly recommend her for career guidance."
Castle Frank Synth Singer Songwriter

"Mar has been essential to my growth as an artist and has helped me navigate the music industry by providing advice, to booking shows, to delegating my needs to my label and so much more! :)”
poolblood Indie Pop Singer-songwriter

“We’ve worked with Mar since 2016 and have seen her build strong connections, find creative solutions, and always stay positive. Her encouragement and professionalism make her an invaluable asset in the music industry.”
Partner Indie Rock Band