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Martina

Martina

Red circular logo with white musical note symbol and "base for music" text overlaid on blurred concert stage with warm orange lighting.
Article

French Start-Up Base For Music Raises $1.73 Million for Expansion and Music Marketing Innovation

Base For Music, a French music marketing start-up—and iMusician’s partner—has raised a total of $1.73 million in a funding round with strategic investors. The company aims to use this money to further redefine music marketing.
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Laptop showing code on screen, DJ equipment in background.
Article

DJ Mastering: Why Mastering a DJ Mix Matters

For years, there has been an ongoing debate about whether DJs need to master their DJ sets—especially when performing them live. Some swear by it, while others claim it’s unnecessary. So, where does the truth lie? In this article, we’ll cover everything you need to know about DJ mastering.
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Silhouette of person working on computer, with Spotify icon in foreground.
Article

Mastering for Spotify: How to Optimize Your Tracks to Achieve the Perfect Sound

When mastering your music, it’s important to consider the final destinations where your music will end up, since this can influence your decisions during the mastering process. But is that really true for artists and mastering engineers today, and are there specific measures one should keep in mind when mastering for Spotify or other platforms? Let’s explore together.
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Article

Commentary: Is SoundCloud Now Allowing AI Training on Artists’ Music?

At the beginning of May 2025, rumors started circulating that SoundCloud—one of the world’s biggest streaming services—had changed its policies to allow AI training on creators’ content. Well, that’s actually what the T&Cs explicitly said. So, is it true, or is it not what is happening? And what does SoundCloud have to say about it? Let’s explore the situation together!
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Article

Merlin Joins the Music Fights Fraud Alliance, Combating Streaming Fraud

Merlin, one of the world’s most important licensing partners for independent record labels, distributors, and other rights-holders, is taking a significant step to demonstrate its stance on streaming fraud. The company has joined the Music Fights Fraud Alliance.
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