Martina

Jedes Jahr um die Monatswende November/Dezember warten Millionen von Menschen auf der ganzen Welt gespannt auf den Release von Spotify Wrapped, um ihre Hörgewohnheiten für das laufende Jahr zu feiern. Auch wenn Spotify's schrille Datenpräsentation in der Regel eine freudige Erfahrung für die Hörer*innen ist, hat der Trend auch seine Schattenseite(n). In diesem Artikel werden wir uns mit der Kontroverse um Spotify Wrapped beschäftigen.

Every year, at the turn of November and December, millions of people around the globe thrillingly await the release of Spotify Wrapped to celebrate their current year’s listening habits. While Spotify’s jazzy data presentation is generally a joyful experience for listeners, the trend has its dark side(s), too. In this article, we will dive into the Spotify Wrapped controversy.

Long gone are the times when Spotify was simply just a music streaming platform. Over the 19 years of its existence, the streaming giant has evolved into a central force shaping the global music industry. Spotify is so influential that every change it makes creates ripple effects that extend well beyond the platform itself, shaping how music is discovered, promoted, and monetized. This article explores how Spotify's evolving policies and features impact the entire music ecosystem, and what you can do to adapt strategically. Let’s get started!

If you’re a musician using Instagram to promote your songs, engage fans, and grow your audience, understanding your performance is essential. In this guide, we’ll explore the key metrics that matter for artists, the best tools (free and paid) you can use, and how to turn insights into action. Because with better data comes smarter decisions — which means more fans, more engagement, and more meaningful growth.