Apple Music is a music streaming service operated by Apple that launched in 2015. It developed out of iTunes, Apple’s purchase of Beats Music, and the increasing popularity of streaming platforms in the music market. Apple Music combined the features of iTunes and Beats Music, bringing its own subscription-based service to the market that offered music streaming, playlists, and artist-centric content.
Apple Music is a music streaming service operated by Apple that launched in 2015. It evolved from iTunes, Apple’s acquisition of Beats Music, and the growing popularity of streaming platforms in the music industry.
Initially, Apple Music combined the features of iTunes and Beats Music, introducing a subscription-based service that offers music streaming, curated playlists, and artist-focused content.
Today, it is one of the most widely used streaming platforms on the market. This is not only due to its integration with Apple’s popular hardware ecosystem, including iPhone, iPad, Mac, Apple TV, and HomePod, but also because of its extensive feature set and focus on high-quality audio experiences.
Apple Music supports Spatial Audio formats, such as Dolby Atmos, and lossless audio, which preserves all the detail of original recordings. These features make it popular among audiophiles and artists who are dedicated to professional mixing and mastering.
The platform offers personalized playlists, collaborative playlists, and advanced music discovery tools powered by Apple’s algorithms. Users can also enjoy exclusive livestreamed performances, artist interviews, behind-the-scenes content, and Apple Music 1, a 24/7 global radio station featuring shows hosted by well-known artists and tastemakers.
Additionally, Apple Music regularly hosts global album premieres and editorial campaigns supporting artists across all genres, making it not only a streaming service but also a powerful tool for artist promotion and fan engagement. Together, these features make it a comprehensive hub for music enthusiasts and artists alike.