French Start-Up Base For Music Raises $1.73 Million for Expansion and Music Marketing Innovation

Although relatively new to the market, Base For Music has already established itself as an effective music marketing solution that specializes in fan acquisition for artists and labels. Now, the French start-up, founded by Maxence Bazin, has secured new resources to enhance its offerings and help more artists boost their music careers.

The company has successfully raised $1.73 million from strategic investors, which include notable names such as LeanSquare, a leading music tech investment fund in Europe; Gilles Moncabeig, Co-Founder of Teads, a global leader in media purchases; and Tristan Toulemonde, Director of Sales Europe at Spotify.

Focused on turning fan engagement into algorithmic growth, Base For Music strives to simplify the process of creating, managing, and optimizing ads. The platform offers all the tools independent artists and labels need to acquire and grow fans efficiently and drive sustainable growth on various platforms. Overall, it aims to increase the effectiveness of their marketing campaigns by optimizing investment and customizing targeting, and easily track their performance and progress, including return on investment (ROI).

With just a few clicks, users can create a campaign on a chosen platform and track its performance and success in real time. The platform gathers data from fans to analyze their engagement, including demographic information, listening and streaming habits, favorite artists, and interests. This relevant information is then cross-referenced with advertising campaigns to assess their actual effectiveness.

This way, Base For Music can effectively analyze how its tools impact a platform’s algorithm, thereby influencing an artist’s amplification.

The funds raised aim to promote the company’s commercial growth, assist it in entering new markets, and ultimately support more artists through their fan-centric approach.

“Digital marketing is essential in today’s market landscape, but it remains a black box in terms of ROI,” remarked Base for Music CEO Maxence Bazin. “With our data-driven technology, we’re moving it into a new era, allowing industry professionals to steer their growth through the fan-artist relationship.”

Base For Music collaborates with various strategic partners, and iMusician is proud to be one of them. We’ve united to emphasize the importance of effectively promoting one’s music and to help artists maximize their exposure, grow their fan base, and drive real and sustainable engagement.

Ready to help your music break through the noise? Check out how you can master your music promotion with iMusician and Base For Music!