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How To Get Your Music On Pandora

Learn how to get your music on Pandora in a few simple steps. Make your music accessible to millions of monthly users in the United States and increase your chances of getting discovered by new fans.

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Add Your Own Music to Pandora

Pandora is a U.S. platform for radio-style music discovery, allowing listeners to tune into genre stations, user-generated stations, and create their own stations based on their preferences.

With around 42 million monthly active users, the platform can help artists reach new audiences, increase play opportunities, get featured in stations and genre-based channels, and open additional revenue streams. This allows your music to reach listeners not only when they search, but also when they’re passively tuning in and discovering new artists.

How to Submit Music to Pandora With iMusician

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Sign Up or Log In

Sign up with iMusician or log in to your existing account.

Start a Release

Open the iMusician Dashboard. Click on ‘Start a Release’ to choose the single, EP, or album you would like to get on Pandora.

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Upload Your Files

Upload your music files and cover artwork. 

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Add All Data

Type in all relevant information about your release.

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Submit Your Project

Submit your project and lean back. Our Quality & Assurance team will check your release and let you know if anything’s missing. Once approved, your music will become available on Pandora on your desired release date.

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iMusician Doesn’t Stop at Pandora

Reach global audiences on 200+ music platforms and get heard where it matters.

Why Use iMusician to Upload Music to Pandora

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Release Your Music Globally

With iMusician, you can get your music on 200+ platforms, from major services to niche shops. Reach fans where they listen in just a few steps.

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Endless Releases, Zero Commission

We offer a comprehensive package, from music releases to promotional content, with zero commission on your streaming and download revenue.

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Forever Online Distribution

Once you’ve released your music, it will remain online forever, even if the status of your plan changes. No need to worry about annual fees.

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Full Control Over Your Music

We offer numerous tools to manage your music in one place. Enjoy music distribution with full flexibility and control over your music.

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Your Sound, Your Rights

With iMusician, your music and money are securely protected at all times. We’re just here to help you share it with the world.

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Get Your Music on Playlists

Let your music speak for itself. Submit your tracks, let our team pitch them to editorial playlists, and get the chance to reach a wider audience.

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Support in Your Language

Got a question? We're here to help. With personalized support available in six languages, our team is just one mail or call away.

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Royalties Made Easy

Revenue Splits helps you easily track, manage, and distribute earnings among all your collaborators without the hassle of manual calculations.

Why iMusician? (opens in new window)

What is Pandora?

Pandora is a U.S.-based music streaming and radio platform known for its highly personalized listening experience. Since its launch, Pandora has used the Music Genome Project, a system that analyzes songs based on hundreds of musical attributes, to generate custom radio stations that evolve according to listener feedback (thumbs-up or thumbs-down).

As of 2025, Pandora has around 42 million monthly active users in the United States. It offers several listening tiers: a free, ad-supported radio experience; Pandora Plus for an enhanced radio experience with more skips and limited offline listening; and Pandora Premium, which supports full on-demand streaming, custom playlists, and downloads. Pandora is officially available only in the U.S.

Pandora for Artists: The Benefits

Pandora provides artists and labels a unique opportunity to reach listeners through its algorithm-driven radio stations and music-discovery engine. Once your music is live on the platform, tracks can be featured in curated and personalized genre- or mood-based stations, helping you reach listeners who are likely to connect with your sound. This discovery-focused exposure can drive streams, grow your audience, and generate royalty income. Because Pandora operates with both ad-supported and subscription listening, artists can earn from both listener types, although payouts from ad-supported streams are generally modest.

In addition, artists can use Pandora AMP (Artist Marketing Platform) to manage and optimize their presence on the platform and unlock promotional tools. Through AMP, you can upload artist images, edit your bio, manage your catalog, view how your music is being used across stations, and resolve publishing rights through partners such as Music Reports / Songdex. AMP also provides access to Campaigns, including options to promote a single track, run Featured Track placements, and create Artist Audio Messages – short voice clips (up to 15 seconds) that can play before or after your songs to engage listeners directly.

How to Get Access to Pandora AMP

To access Pandora AMP, you must first deliver your music to Pandora through an official distributor (such as iMusician). Once your tracks are live, you can request access by signing in with a standard Pandora account and submitting a claim for your artist profile. Pandora will then ask for verification, typically by linking a social media account or providing documentation that confirms your artist identity. After your claim is approved, you’ll be able to log in to AMP to manage your profile, catalog, and promotional tools.

Frequently Asked Questions

Not if you want your music to reach Pandora’s full catalog or interactive streaming tiers. While independent artists can use the Pandora AMP submission portal to request inclusion on the platform, they still need to deliver their music to Pandora via an official distributor before submission. Only then can the submission portal be used to send the release for review.

Typical industry-wide estimates (2025) suggest that per-stream payouts on Pandora lie at around US $0.0013 per stream. However, actual earnings can vary significantly depending on whether the play was on non-interactive radio (free or ad-supported) or on interactive streaming (subscription) tiers. Moreover, licensing agreements, distribution method, rights-holder splits, and how royalties are distributed (via agencies like SoundExchange or PROs) can all influence payouts.

The Music Genome Project (MGP) is Pandora’s foundational technology, a proprietary classification system that utilizes human musicologists (and not just AI) to analyze songs based on hundreds of musical attributes (or “genes”).

  • For listeners: The MGP enables the creation of highly specific radio stations. When a listener starts a station with your song, the MGP analyzes your track’s unique musical “DNA” (such as rhythmic feel, vocal gender, instrumentation, and harmony) and matches it with other songs that share similar traits, enabling deep musical discovery.

  • For artists: This system is critical for exposure. Your music is matched based on what it actually sounds like, rather than just popularity or genre tags. This means independent and emerging artists can gain meaningful airplay if their music strongly aligns with popular “seed” tracks.

Pandora AMP (Artist Marketing Platform) is the free central hub for artists to manage their presence, engage listeners, and promote music on the platform. Key promotional tools include:

  1. Artist Audio Messages (AAMs): Short, 15-second voice messages you can record and target to relevant listener groups (such as fans of certain stations or geographic areas) to promote a new single, release, or tour.

  2. Featured Tracks: A promotional campaign option within AMP that boosts a new song’s priority for inclusion and rotation on relevant stations for a set period (increased exposure, but not a fixed guaranteed number of spins).

  3. Analytics: AMP provides detailed performance data, including listener demographics, where your music is being played (stations), and the total number of thumbs-up your tracks have received.

If you're new to iMusician and require guidance on selecting a plan or starting with us, simply reach out to us via our Community. Our moderators and members are here to address your questions quickly. Learn more about how to get in touch.

No. With iMusician, you won't encounter any hidden fees down the line. On a subscription plan, you keep 100% of your earnings from 200+ streaming and download shops, and 80% from social media platforms like YouTube and Instagram. Since we’re Swiss, we also don’t apply US withholding tax to your earnings.