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Spotify Integrates Bandsintown Listings After Its Songkick Partnership Comes to an End

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Spotify Bandsintown Songkick - iMusician

Spotify’s 13-year-long partnership with Warner Music Group-owned concert discovery platform, Songkick, has come to an end. And Spotify has already found a replacement for Songkick — Bandsintown.

New push for the live music industry

Spotify’s newly established collaboration will integrate Bandsintown event listing into the app, connecting artists with more than 600 million active daily users and allowing them to listen to music while exploring new, upcoming events.

Such integration is, of course, nothing new. Spotify did the same with Songkick and, to this day, continues to share event listings of Ticketmaster, Eventbrite, and ASX.

Yet, the partnership is an essential step for the live music industry, which has been struggling recently through increased competition and significantly rising costs. Based on Bandsintown data, the number of live performances increased by 150,000 compared to previous years, posing challenges for artists and concert venues to attract and connect with their target audiences.

The new collaboration, therefore, comes at a crucial time and is seen as a solution to these challenges, creating more personalized live music experiences for both artists and fans. On top of that, integrating Spotify profiles and publishing events on Bandsintown will allow artists to gain access to the broadest amount of listeners and fans. As Bandsintown noted, Spotify already managed to get a 10x increase in impressions for gigs and live events over the last year.

Overall, the collaboration between Spotify and Bandsintown should prove beneficial for fans and artists. For fans, the integration should streamline the process of discovering live music events. Meanwhile, artists will benefit from increased visibility and a boost in engagement and ticket sales.

Bandsintown is also a no-beginner in the live performance industry. Established in 2007, the company lists around 1.5 million shows hosted by 600,000 artists in more than 150 countries. It currently has around 84 million active users, creating 3,7 million personalized concert recommendations yearly. Besides Spotify, it also cooperates currently with Amazon Music and Apple Music’s Shazam.

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