Both music and video streaming services in big are fighting to mitigate the amount of infringing content. This time, YouTube takes the lead by introducing new measures to streamline its copyright claim process.
YouTube makes new attempts to mitigate infringing content
Newly, YouTube provides more options to help their creators amend and edit their uploads once a copyright claim (also known as a ‘copy strike’) is submitted. Additionally, from now on, the changes will alert creators of copyright claims in a single notification email instead of sending them a new notification for each claim.
This means that if your video receives numerous claims, you will be informed about them in one consolidated email that will include information about them. Such a new system should make the amendment process much faster and more straightforward for creators. This notification email will then incorporate steps the creator needs to take to amend the infringing content or rectify the issue.
On top of that, if you are in the U.S. and have access to Creator Music, you’ll see options in the email to help you elevate the restrictions associated with the audio claim. These options can include:
- Buying a license from Creator Music.
- Discovering free tracks.
- Sharing your revenue with someone.
First introduce in September last year, Creator Music is YouTube’s ever-growing catalog of high-quality music that creators can use without losing monetization. The program itself has been introduced to decrease the amount of infringing content that appears on the platform. To access Creator Music, go to YouTube Studio. There, you can choose which track(s) fits your needs. Some songs can be licensed upfront, while others are eligible to share revenue with the rights holders.
In addition to options availability and email notification changes, YouTube has implemented an education-based process for those who repeatedly break the rules and commit copyright infringement. Such a process should help them avoid further removal and bans.
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