Martina

Even after 16 years of its existence, Spotify remains a global sensation in the music industry and is still one of the largest music streaming providers. Apart from allowing musicians to share their music with their fans and listeners around the world, it also gives them, as well as any platform user, the creative incentive to work with the music of others and create playlists that anyone can listen to. In fact, the power of Spotify playlists is undeniable. It’s been reported that as of 2021, Spotify had over 4 billion user-generated playlists available in its catalog; in 2020 alone, over 1 billion new playlists were created on the platform. Have you created a playlist on your own and are looking for ways to have other music lovers listen to it? In this article, we’ll give you valuable tips on connecting with new listeners and organically growing your Spotify playlist followers.

Promoting your music ahead of its release is an essential part of your music marketing strategy - this is when pre-saves come in to play an important role. A pre-save is a promotional tool in the form of a smartlink that enables your fans to save your yet-to-be-published music, a single or a whole album, on various streaming platforms and listen to it the moment it’s released to the world.. We are therefore introducing our very own, exclusive iMusician pre-save feature that’s now available through the Artist Hub Pro. In this article, we’ll have a deeper look into the importance of pre-save page and show you how you can easily create one with iMusician.

Have you decided to level up your marketing game and try new things to promote your music and artistry? Pinterest might be a good idea, then! As a visually-oriented social media platform, Pinterest is a great place for independent musicians to use their creativity to showcase their brand or artwork, tell their stories, and sell their music and merchandise. In this article, we’ll show you how Pinterest works and how to use it to its full potential as a musician.

Although it’s mostly the creative and entertaining sides of the music industry that are advertised, legally enforceable agreements, such as contracts, make up an essential part of each musician’s profession. Unfortunately, it’s still common that artists aren't aware that certain contracts need to be in place or do not read through them thoroughly enough which can lead to serious consequences down the road for an artist’s professional life. In this article, we’ll guide you through the most important contracts you should know of in the music industry to protect your career and put you on the path towards success.