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Martina

Martina

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SoundCloud Unveils the First Music Intelligence Report

For the first time, SoundCloud is publicly sharing its Music Intelligence Report, exploring emerging trends, cultural movements, listener behavior, and shifts in music. What has the streaming platform revealed? Let’s find out together.
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Article

5 Tips on How to Create a Good Spotify Pre-Save Campaign

Music pre-save campaigns have gained significant traction over the past few years, demonstrating how incredibly powerful they can be in helping artists promote their releases before they are even out. In this article, we will delve deeper into the topic, providing several tips on how to create a good pre-save campaign on Spotify.
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Article

Global Recorded Music Industry Revenue Grew by 4.8% in 2024, IFPI reports

It’s report season, which means the 2025 Global Music Report, published annually by the International Federation of the Phonographic Industry (IFPI), is out, too. According to the organization’s findings, global recorded music industry revenue grew by 4.8% year-over-year (YoY) in 2024, despite a decline in growth in the United States.
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Spotify’s Loud & Clear 2024: Everything You Should Know

“Artists deserve clarity regarding the economics of music streaming,” states Spotify in the introduction of their latest Loud & Clear annual report. So, what should artists understand about the state of the music streaming industry in 2024? Let’s dive in.
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Article

Streaming 2.0: Everything You Need to Know

The term “Streaming 2.0” has softly emerged in conversations within the music industry, yet it remains relatively unknown. What’s the strategy behind what is expected to be the future of music streaming? And who will benefit? Let’s explore in this article!
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