The Christmas music business is a fascinating phenomenon. In the U.S. alone, it generates an estimated $177 million annually. Some artists, like Mariah Carey or Michael Bublé, have become synonymous with holiday music, proudly embracing the genre as part of their legacies. In this article, we’ll dive into the origins of the Christmas music madness and explore what makes the songs so loved and popular.

Virgin Music Group, the global independent music division of Universal Music Group (UMG), has announced its acquisition of Downtown Music Holdings LLC (Downtown) for cash consideration of $775 million (approximately €737 million).

The world can thrillingly anticipate the arrival of what’s being marketed as the ‘first fully licensed, rightsholder-compensating, generative AI platform,’ according to Musical AI, a company specializing in AI training content licensing and attribution.

The type of strategy an artist adopts to release their new music may be vital for how their release eventually succeeds in today’s digital era. In our previous article, we already shared with you 3 proven release strategies for independent artists and record labels in 2023. In this piece, we’ll introduce you to another strategy, called the waterfall release strategy.