To strengthen your presence on Facebook as an artist, you should set up an official Page and apply for verification. Verification on Facebook is indicated by a blue checkmark badge next to your Page name, signaling that the Page authentically represents the artist, label, or entity it claims to be.
First, set up your Page completely and switch it to the appropriate category, such as "Musician/Band" or "Artist." A complete Page includes a profile photo, cover image, bio, links to your official website or streaming profiles, and regular public posts. This setup also gives you access to Facebook's analytics tools through Meta Business Suite, where you can view audience insights, content performance, and engagement metrics to better understand your audience.
For traditional verification, Facebook requires Pages to meet specific eligibility criteria. Your Page must represent a real public figure or entity, be unique (only one Page per artist), and be complete with all required information publicly visible. Notability is also essential: Facebook looks for evidence that you are well-known, frequently searched for, and covered by credible, independent news sources. Sponsored or paid press does not count toward this requirement.
To request verification on Facebook, open Meta Business Suite or navigate to your Page settings in the Facebook app, and select the option to request a verified badge. You'll need to provide identification (such as a government-issued ID or official business documents) and links to press coverage that demonstrates your notability. After submission, Facebook reviews your request, typically within 48-72 hours, though some cases may take several weeks depending on review volume.