Deezer For Labels: Practical Advice & Best Practice (2026)

Deezer is a global music streaming service used by millions of listeners across 180+ countries. It offers a range of tools to manage releases, track performance, and engage audiences through playlists and curated content, making it a useful platform for labels.

This guide outlines everything labels need to know to optimize their presence on Deezer, from the benefits of releasing music on the platform and claiming their profile to analyzing streaming data, growing followers, and extending their strategy across other platforms. By the end, you’ll have a clear roadmap to help your label reach new listeners and make the most of Deezer’s features.

Read our guide “What is Deezer?” to find out more about the streaming service and explore everything artists need to know about the platform in 2026.

Deezer offers a range of advantages for labels looking to grow their artists and strengthen their brand. Its Artist-Centric Payment System (ACPS) ensures that artists with engaged fanbases are rewarded, something labels can actively build through strategic promotion and fan engagement.

With Deezer for Creators, labels can manage several profiles from a single account, track performance across releases, and maintain a cohesive brand presence. In addition, they can access Deezer’s pitching tool, an exclusive feature that lets them submit tracks for playlist consideration and increase the chances of exposure and streams.

By making use of these tools, record labels can improve visibility for their roster, and ultimately turn engagement into measurable growth.

If you’re running a label and intend to make your artists’ music available on Deezer, you need to partner with an approved digital music distributor like iMusician. An official distributor makes sure each project meets technical, legal, and quality standards, including accurate metadata. Once approved, your release becomes available on Deezer.

If you release with us, all you need to do is upload all audio files and artwork, add all metadata (artist name, track title, genre, UPC, ISRC, etc.), and set a release date. We take care of the rest. Learn more about how to upload music to Deezer and discover the tools offered by iMusician for labels.

To manage releases and access analytics, labels need to set up an account with Deezer for Creators, the platform’s official dashboard for artists, managers, labels, and rights holders. Access is only available once your label has uploaded at least one release on Deezer through an approved digital distributor.

Label representatives can then apply for access via Deezer for Creators by selecting the appropriate role and providing verification details, such as a label email address and a UPC linked to the catalog. Once approved, they gain access to analytics across their releases, including streaming performance, audience insights, and playlist placements. From this dashboard, they can manage their presence on the platform and access features like the pitching tool.

A Deezer label account makes it easy for labels to manage multiple artists from a single account. You can oversee all your artists’ releases in one place, manage sub-labels or imprints, and assign user permissions so team members or collaborators have access only to relevant areas.

One of the biggest advantages for labels on Deezer is its Pitching Tool, a feature exclusively available to labels and approved providers. This tool allows you to submit tracks directly to Deezer’s editorial team for playlist consideration, giving your releases a much higher chance of exposure.

Labels can import multiple tracks at once using a CSV file, saving time for larger rosters. Each submission requires key information, including the UPC, ISRC, artist name, genre, and priority level. That way, Deezer receives all the details needed to evaluate your tracks properly.

As a label, you can also set a priority tier, from Standard through High Priority, to indicate which releases should receive more immediate attention. Submissions must be made at least 7 days before the release date, giving Deezer’s editorial team time to review and consider your tracks for playlists and other promotional opportunities. By using the pitching tool, you gain an exclusive way to influence visibility and playlist placement, making it an essential part of any Deezer release strategy.

Looking for more opportunities? Try our editorial playlist pitching services to increase your chances of getting featured on a playlist on platforms like Deezer, Spotify, or Apple Music.

Using analytics effectively gives labels a clear picture of their performance across multiple artists, turning data into actionable strategies for growth, playlist pitching, and long-term roster development.

With Deezer for Creators, labels can access detailed analytics across their entire roster to make data-driven decisions. You can track streams, listener demographics, playlist placements, and engagement trends for each artist, as well as for your portfolio as a whole.

These insights also help identify which artists are hitting ACPS thresholds, so you can see which releases are generating the most revenue and which fanbases are most invested. By monitoring these metrics, you can adjust your promotional strategies in a logical and intentional manner.

It may seem obvious, but make it a habit to follow the artists on your roster. You can find them easily via the “Artists” tab in your Deezer account. Following your artists helps you stay updated on their activity and reinforces engagement within your own ecosystem. It also guarantees you never miss new releases, playlist additions, or milestones worth promoting.

Creating playlists is one of the most effective ways for labels to showcase their catalog and engage listeners. Start with a playlist featuring your full roster, then develop more focused lists such as new releases, genre-specific collections, or mood-based selections. Well-curated playlists position your label as a tastemaker and encourage listeners to explore more of your catalog.

Collaborative playlists can significantly extend your audience. Partnering with magazines, brands, curators, or influencers introduces your artists to new listener bases. Choose the first few tracks carefully, keep playlists regularly updated, and invest in strong visuals to make them visually appealing. Active and curated playlists are more likely to gain followers and drive discovery.

To maximize visibility, share new releases and playlists across your social media platforms and embed Deezer links on your website and newsletters. Consistent cross-promotion strengthens brand awareness and drives traffic directly to your Deezer profile. The more touchpoints you create, the easier it becomes for listeners to discover and follow your label.

Opening your playlists to external submissions can help you discover new talent while growing your follower base. Various tools allow you to create a submission page where independent artists can send tracks and automatically follow your playlists. This approach positions your label as an active curator within your scene.