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What’s the Difference Between YouTube and YouTube Music?

YouTube and YouTube Music are both part of the YouTube ecosystem, but they serve different purposes and offer unique benefits when you’re uploading your music there:


Primary Purpose

  • YouTube is a video-sharing platform where you can upload music videos, lyric videos, behind-the-scenes content, live performances, and more. It’s ideal for building a visual connection with your fans and reaching a broader audience.
  • YouTube Music is a dedicated music streaming service focused on audio content. It’s designed for fans who primarily want to listen to your music without needing to watch a video.

Monetization

  • YouTube: When you distribute your music to YouTube, topic channels will be automatically generated to host your Art Tracks. You will earn revenue through ads on these videos. 
  • YouTube Music: Generates revenue through music streams, similar to other music streaming services.

Branding

  • YouTube: Helps build a brand through video, storytelling and fan engagement. It’s a powerful tool for creating a personal connection with your audience.
  • YouTube Music: Complements your branding by offering a dedicated space for fans to stream your music.

To get the best of both worlds, it’s wise to invest in both platforms. By doing so, you can create a coherent and unified brand across the entire YouTube environment, ensuring maximum visibility and impact for your music. With iMusician, whenever you select YouTube in the list of shops for your release, we will distribute your music simultaneously on both! 


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