What is TikTok? TikTok is a Chinese, video-focused social media platform hosting a wide variety of short-form user-generated videos. Having experienced major growth in popularity over the past two years, the platform has become an important promotional tool for artists and musicians all over the world. In this article, we’ll guide you through how TikTok works and show you how to effectively use it as an artist to promote your craft.

Since the first platforms saw the light of day, social media has successfully reached and influenced more than half of the 8,2 billion world population. As of July 2024, the number of people using social media is around 5.17 billion worldwide and is predicted to rise to over 6 billion by 2028. There’s a lot of power hidden in social media for those who want to market and promote a product, service, or their art — including musicians and other creatives. In this article, we’ll walk you through the key points of a social media strategy to help you promote your music effectively!