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How to choose the ideal music distributor

  • 22 February 2019, Friday

Sell music on iTunes for freeIn the past, record labels were the gatekeepers who decided which bands would have the opportunity to sell their music. Listeners often had to buy full albums in order to get access to the songs they loved.Things have changed a lot since then. These days it is possible for any band or musician to sell their music online, and more music than ever before is being sold or streamed via digital providers.

On top of this, music listening and discovery habits have changed. Consumers tend to listen more and more to singles rather than full albums, and compile playlists of their favourite songs.

So what does this mean? Put simply, you need to make your music available online for the following reasons:

Access to fans:

Lots of people use streaming providers such as Spotify, Deezer or Amazon. If your music is not available on these platforms, you are restricting your own sales.

Discovery and exposure:

Online shops use all sorts of discovery tools to help people to discover and stream new music. Lots of money is spent attracting new listeners, and you can benefit from this.

Before you start, take a look at the 5 helpful tips below.

1. What choices do I have?

The way you distribute your music online depends a lot on who you are (musician, band, label or manager), and how far your career has developed. Here are the main options:

2. Do I need a digital distributor if I choose D2F?

D2F can be a useful and flexible tool, but it has two main limitations when used alone:

3. Which shops do I need?

This is different for every musician, and depends upon the following:In the digital market you are trying to pick up sales from all over the place. For this reason, we strongly suggest that you distribute your music as broadly as possible. Sometimes you won’t know where your fans are until you make your music available online, and watch the results.

4. What else do I need to consider when choosing my digital distributor?

  1. Flexibility. Digital distribution services are not record labels – they should not hold exclusive rights to your songs, so you should always be able to get out of any deal at any time with no additional costs or penalty fees.
  2. Credibility. How long has the distributor been on the market, and will they still be there in a few years? Can they be trusted to pay their artists regularly and punctually? Will you your releases appear online by the agreed date?
  3. Different packages. Depending upon your experience and your goals you should be able to choose between the following:

5. Commission, yearly fee or one off payment?

This decision depends on how much you expect to sell.So, now that you know a bit more about digital distribution, it’s time to get started. The choices you need to make can seem overwhelming at first. For your info, iMusician is an independant digital distributor founded more than 10 years ago. We are a team of passionate people and we love helping independent artists and labels for their career. We have plans for everyone: for artists with their first single and for labels with hundreds of releases to distribute.We are working with over 250 partner shops - including Spotify, iTunes, Deezer, and specialized platforms like Beatport, Traxsource all over the world. Why not try giving your music the best possible chance of success?

If you’re happy with the service and you want to get more out of your releases, you can upgrade at any time, putting your songs will into our selection of over 250 partner shops. Why not try giving your music the best possible chance of success?

For more details, check out our starter, Regular, Rockstar packages and our Pro Unlimited subscription.Read also our guide “Everything you need to know about selling music online”.

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