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How do I increase the chances of landing on editorial playlists?
So, you’re an up-and-coming musician dreaming of landing your tracks on one of those editorial playlists on Spotify, Apple Music, or Beatport? At iMusician, we've helped numerous artists achieve this goal, and we're keen on doing the same for you. Here’s the lowdown on how to up your game to increase your chances of catching the attention of those elusive music curators.
Produce high-quality music that connects with your audience
First things first: your music has to be top-notch. Pour your heart and soul into creating tracks that resonate with your audience. Invest in professional recordings, mixes, and masters to make sure your sound stands out from the crowd. Your music should be so good it gives listeners goosebumps!
You need to look like you're already successful
Appearances matter, folks! Having a series of previous releases under your belt gives you credibility in the eyes (and ears) of playlist curators. Optimize your profiles on streaming platforms with an enticing bio and eye-catching photos. Build a solid following and engage with your fans on social media. And, if you’ve scored some previous playlist placements (even if they weren’t editorial), flaunt them like badges of honor!
Your release needs to be uploaded with enough time in advance
Give yourself plenty of runway by uploading your tunes well in advance. Platforms like Spotify need a two week notice. That’s why we recommend a comfy 20-day buffer to ensure everything’s shipshape for your big release.
Haven’t submitted your track yet? Learn more about how to get your track considered for editorial playlists.
If your music gets selected by our crew for pitching
Choose a compelling focus track
Not all tracks are created equal. Pick the one that packs the biggest punch and showcases your unique style. Take a page from the playbook of successful artists in your genre and choose a track that’s got that special something.
Write a great pitch
When it comes time to pitch your music, make it count! Keep it snappy, informative, and oozing with personality. Highlight your achievements as an artist and why your release is an absolute must-listen. Be sure to tailor your pitch to specific playlists for maximum impact.
Search for editorial playlists that you would like to be featured in
Do your homework! Scout out editorial playlists on your favorite platforms and take note of the ones that vibe with your style. This gives you a roadmap for where to direct your music and increases your chances of hitting the mark. Plus, you can actually let us know if there are playlists you'd like us to try.
Outline social media promotion, marketing activities, and tour dates
Show those curators you mean business! Lay out your social media strategy, marketing tactics, and upcoming tour dates in black and white. A strong online presence and a killer promotional campaign can make all the difference.
If your music doesn’t get selected, don’t get discouraged
Hey, it happens to the best of us. If your music doesn’t make the cut, don’t throw in the towel just yet. In this game, perseverance pays off. Keep pushing forward, releasing new music, and learning from each experience. Your dedication to your craft and your commitment to improvement will not go unnoticed. Each new release is another chance to catch the ear of those playlist curators.
So there you have it! Follow these tips, stay true to your sound, and keep hustling. With a little luck and a lot of hard work, you’ll be dominating those editorial playlists in no time.
Upload your music with iMusician now, and get your song considered for playlist pitching!
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