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Martina

Martina

Spotify Snapchat Launch - iMusician
Article

Spotify and Snapchat to launch a new lens for music-sharing

A new collaboration has blossomed between Spotify and Snapchat. The two companies have recently teamed up to launch a brand new lens, allowing users to capture themselves and their surroundings to share music in an immersive way.
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Pivot Your Music Career - iMusician
Article

How to pivot your music career with the industry changing?

The music business is an incredibly dynamic and ever-changing industry. The past 20 years have brought some drastic transformations to the industry, including the genesis of the internet, the rise of music piracy, the downfall of CDs and physical music consumption, the emergence of music streaming platforms, the birth and expansion of music distributors, and the domination of AI. Navigating such a high-paced and unpredictable environment might be challenging for artists, especially for independent musicians like yourself. In this article, we’ll give you tips on how to better adapt to the treadmill full of changes you might encounter throughout your career in the music industry.
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Tik Tok - AI Song tool
Article

TikTok is testing a new 'AI Song' tool for lyric generation

As reported by the Verge, the popular social media platform TikTok is testing a new feature called ‘AI Song.’ The tool is supposed to use a large language model to generate lyrics prompted by text inputs.
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How to get your song played on the radio - iMusician
Article

How to get your song played on the radio

The radio industry has faced challenges over the last few years due to rising competition from other media platforms and changes in the listeners’ behavior. Despite that, however, radio remains a popular medium for many people. According to a most recent comprehensive study, 47% of all Europeans in 2016 listened to the radio on an almost daily basis. In the USA, in 2021, 88% of Americans listened to terrestrial (AM/FM) radio weekly. The statistics also show that more Americans listened to the radio (293 million) than used Facebook every week (180 million). Surprising, right? These numbers showcase that radio continues to be a relevant platform, not only for listeners but also for artists and their music careers. Are you currently striving to increase your audience reach? Do you want to learn more about how to get your song played on the radio? This article will give you all the information and tips that you need!
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Morning Pages - iMusician
Article

What are Morning Pages, and how can they benefit independent artists?

There are many ways you can uncover and enhance your creativity as an artist. According to Julia Cameron, an American teacher, author, and creativity guru, one of them is the concept of Morning Pages. Curious to learn more about the concept and help your creativity flow (and glow)? Keep reading as we delve deeper into the topic!
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