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How Far Ahead Should I Plan Before Releasing My Music?

Releasing your music online involves several steps and requires careful planning to ensure everything runs smoothly. Here’s what you need to know to set yourself up for a successful launch:


Key Factors That Impact Your Release Timeline

  1. Payment Date: The release process begins once you’ve completed payment. Delivery types are calculated from the payment date, so avoid delays to stay on track!
  2. Delivery Type: The type of delivery influences how quickly your music is processed and delivered to shops and streaming platforms.
  3. Metadata Accuracy: Incorrect or incomplete metadata can lead to delays. Double-check carefully all information (artist name, song titles, credits, etc.) before submitting your release to avoid issues.
  4. Playlist Pitching: If you’re pitching your release for editorial playlists or via Spotify for Artists, factor in extra time for this process to be effective.
  5. Release Date: The release date you choose should accommodate all of the above.

Our Recommendation: Plan at Least 2 Weeks in Advance

We strongly suggest giving yourself a minimum of two weeks between the payment date and your intended release day. This ensures you have time to address any potential issues, such as failed quality checks. Planning ahead minimizes the risk of delays and allows your release to go live on your chosen date!

Important Tips for a Smooth Release

  • Don’t delay payment: The payment of your order triggers the delivery process, so any delays will push back your timeline. 
  • Avoid premature promotion: Wait for our confirmation that your release has been delivered to the shops before launching promotional campaigns or making public announcements.

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